MFIND

  • #web
  • #UX
  • #print

Warsaw based startup is on a mission to disrupt the car insurance industry

The idea behind mFind isn’t just about making the daunting process of insuring a car much faster and pain-free, it also provides users with the best value offer for their specific requirements.

The website

The visual language we had to establish had to cater to all ages and tastes.

We decided to go for something rather straightforward, making sure the site is not overwhelming but welcoming, friendly and most importantly usable.

View online

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Expert-grade knowledge and über design skills. The guys at Tonik ship rapidly, are super detail-oriented and consistently prove that customer satisfaction is their #1 goal.

Bartłomiej Roszkowski, Founder, CPO&CMO

Where the magic happens

mFind allows to easily gather and compare numerous insurance quotes, by filling just a single form. It’s the key feature that brings users in, as well as generates revenue for mFind itself.

We experimented with different UX concepts and tricks to make sure that the form works well, and converts even better.

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Making it work

The process started with visualizing various concepts as clickable Axure prototypes, which were then tested, reviewed and iterated.

We went with a mobile first approach, making sure the experience scales flawlessly across all screen widths and devices.

Extra attention has been paid to make sure the form has a high conversion rate and is easily accessible from any part of the website. Compared to the previous version of the site, X increased 72% while Y dropped by 30%.

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It doesn’t end here

Apart from the website itself, we were also in charge of preparing various other promotional materials, with the goal of generating additional traffic through social media outlets.

Those ranged from meme-inspired facebook posts and infographics to full blown ebooks. Other assignments, amongst other, included brochures, email marketing visuals. and publications aimed at potential investors.

View sample ebook

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We make things happen

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